Queensland Group Of Specialists (QGOS)
Amplified clinic authority and growth through website localization, SEO optimization, and strategic digital marketing that drove 40% monthly increase in new bookings.
Key Achievements
+40% New Booking Rate month-over-month
SEO Optimisation leading to higher organic rankings
Stronger Online Clinic Presence in local medical market
Better User Experience & Conversion Funnels
Project Details
Website Landing Pages & Localisation
Built custom landing pages tailored for different language groups and regions, ensuring messaging, imagery, and calls to action resonate culturally and linguistically. Maintained consistent branding, UX, and conversion-oriented design across all landing pages while localizing content not only in translation but also in context including services, fees, contact methods, and testimonials relevant to each audience.
SEO Optimisation
Performed keyword research specific to medical specialists, clinic services, and specialist practice management in both English and target languages. Optimized on-page SEO including headings (H1/H2), meta titles and descriptions, alt text on images, and internal linking structure. Improved performance metrics including site speed, mobile usability, indexing, and sitemap submission.
Conversion & Booking Growth
Enhanced online appointment pathways with clearer 'Make an Appointment' buttons, simplified forms, and better calls to action. Reduced friction in user journey resulting in approximately 40% monthly increase in enquiries and bookings. Monitored analytics to track drop-offs, bounce rates, and conversion funnels, then refined page content and form layouts accordingly.
Expanding Clinic Presence & Reputation
Strengthened online listing presence on Google My Business and health directories so QGOS appears in local searches for specialist services. Encouraged and managed patient/client reviews and testimonials. Produced content including blog posts, FAQs, and articles addressing common questions, services, and specialist profiles in both English and target languages to build trust and domain authority.
Digital Marketing & Communication
Managed digital marketing channels including social media, search ads, and retargeting to drive traffic to new landing pages. Localized ad creatives and copy to align with each target audience and landing page. Used website CMS and localization tools, SEO tools for keyword analysis and rank tracking, analytics tools to monitor traffic and conversion rates, and ad platforms for targeted campaigns.
Technologies & Tools
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