Medland Orthodontics
Led comprehensive digital marketing strategies for a leading orthodontic practice, achieving remarkable growth in patient acquisition and online visibility.
Key Achievements
75% increase in Invisalign patients
Moved 'Invisalign Gold Coast' from page 4 to #1
25% increase in digital referrals
Project Details
SEO Strategy & Market Growth
Leveraged precise SEO strategies, utilising Semrush to significantly improve Medland Orthodontics' online visibility. Through targeted optimisation efforts, I successfully moved the clinic's ranking for the highly competitive keyword 'Invisalign Gold Coast' from page 4 to #1. This strategic improvement contributed to a remarkable 75% increase in the volume of Invisalign patients over the past two quarters, positioning the clinic as a leader in the market.
Market Research & Data Analysis
Conducted comprehensive market research by analysing the patient database through CRM tools such as Zoho, extracting valuable insights that helped refine marketing strategies. This data-driven approach provided actionable statistics, enhancing the understanding of patient demographics and behaviours. The efforts also led to a 25% increase in digital referrals across paid ad campaigns and social media, further expanding the clinic's reach.
Social Media & Campaign Management
Oversaw and managed a wide range of social media campaigns across platforms including Instagram, Facebook, and LinkedIn. Developed tailored ad campaigns for each segment, specifically for Invisalign and Dental Braces, targeting the right demographics based on the audience for each of the four clinics. This approach ensured each campaign was optimised for maximum engagement and lead generation.
Google Ads Strategy & ROI Monitoring
Monitored and optimised the return on investment (ROI) for Google Ads campaigns by analysing key metrics such as cost-per-click (CPC) keywords, negative keywords, and impressions. Implemented a dual strategy combining search campaigns with display campaigns, refining the approach to best suit the clinic's objectives. Constantly assessed campaign performance to ensure the most efficient use of the marketing budget, maximising results and driving high-quality leads.
Technologies & Tools
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