Local Business Marketing

Ashmore Tavern & Aspely Central Tavern

Drove local engagement and foot traffic through creative marketing strategies, festive competitions, and community events that increased monthly engagement by 10%.

2019 - 2020
Gold Coast, Australia
Severino Murze
2019 - 2020

Key Achievements

+10% monthly foot traffic & engagement

Festive Competitions & Catalogues drove local shoppers

Regular Events: Kids Day Every Friday & Pictionary Day Every Wednesday

Strategic Planning & Collaboration from menu reviews to data-driven campaigns

Project Details

Catalogues & Print Marketing

Designed in-house festive catalogues and flyers to promote store specials and competitions. Distributed locally to capture foot traffic during festive periods, creating visually appealing print material that resonated with the local community.

01

Social Media Management

Managed all platforms (Facebook, Instagram, etc.), including content creation, scheduling, and engagement. Planned periodic data creation and tracking metrics to identify what worked best for the local audience, resulting in consistent growth in followers and engagement.

02

Events & Menu Promotions

Reviewed menu offerings to keep content fresh and relevant. Promoted weekly recurring events: Kids Day (Fridays) and Pictionary Night (Wednesdays), encouraging repeat visits and building local customer loyalty through community involvement.

03

Technologies & Tools

Facebook Business Suite
Canva Pro
Print Design
Event Management
Social Media Analytics

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