- Healthcare Marketing
Oasis Dental Studio
Managed comprehensive marketing strategies across multiple dental clinic locations, achieving significant growth in patient engagement and bookings.
- 2021 - 2022
- Gold Coast, Australia
- Marketing Manager
Marketing Manager
- Key Achievements
75% increase in Invisalign patients
Moved 'Invisalign Gold Coast' from page 4 to #1
25% increase in digital referrals
- Project Details
Marketing Management & Strategy Implementation
Oversaw and managed the entire marketing strategy for all ODG clinics, including Broadbeach, Chirn Park, Palm Beach, and Pottsville. Tailored and segmented the marketing approach to suit the unique needs of each dental practice, ensuring that every clinic's strategy was aligned with its specific patient demographic and market position. Analysed patient data—both new and existing—to identify trends and implement the most effective, data-driven marketing strategies for each location.
Content Marketing Strategy & Engagement
Executed highly effective lead-generation campaigns across multiple websites and social media channels, increasing clinic visibility and attracting qualified leads. Utilised HubSpot Automation to streamline and enhance sales nurturing processes, ensuring personalised communication with prospects throughout their journey. As a result, there was a 30% increase in overall social media engagement, as well as a significant 15% rise in new patient bookings at each dental practice across the Gold Coast.
Lead Generation & Sales Nurturing
Oversaw and managed a wide range of social media campaigns across platforms including Instagram, Facebook, and LinkedIn. Developed tailored ad campaigns for each segment, specifically for Invisalign and Dental Braces, targeting the right demographics based on the audience for each of the four clinics. This approach ensured each campaign was optimised for maximum engagement and lead generation.
- Technologies & Tools
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