Oasis Dental Studio
Managed comprehensive marketing strategies across multiple dental clinic locations, achieving significant growth in patient engagement and bookings.
Key Achievements
30% increase in social media engagement
15% rise in new patient bookings
Managed 4 clinic locations
Project Details
Marketing Management & Strategy Implementation
Oversaw and managed the entire marketing strategy for all ODG clinics, including Broadbeach, Chirn Park, Palm Beach, and Pottsville. Tailored and segmented the marketing approach to suit the unique needs of each dental practice, ensuring that every clinic's strategy was aligned with its specific patient demographic and market position. Analysed patient data—both new and existing—to identify trends and implement the most effective, data-driven marketing strategies for each location.
Content Marketing Strategy & Engagement
Led the content marketing strategy across all clinics, focusing on SEO/SEM, educational blogs, journal advertising, promotional landing pages, and fortnightly eDM campaigns through ActiveCampaign. These efforts were aimed at increasing website traffic, raising brand awareness, and consistently engaging the target audience with relevant, informative content. Regularly monitored and adjusted campaigns to optimise results and maintain strong audience engagement.
Lead Generation & Sales Nurturing
Executed highly effective lead-generation campaigns across multiple websites and social media channels, increasing clinic visibility and attracting qualified leads. Utilised HubSpot Automation to streamline and enhance sales nurturing processes, ensuring personalised communication with prospects throughout their journey. As a result, there was a 30% increase in overall social media engagement, as well as a significant 15% rise in new patient bookings at each dental practice across the Gold Coast.
Technologies & Tools
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