AICOL Gold Coast English School
Implemented multi-lingual digital campaigns and website localization that drove a 25% monthly increase in bookings through improved user journeys and targeted marketing strategies.
Key Achievements
+25% new booking rate month after month
Multi-language landing pages for international students
Optimised communication channels reducing friction
Stronger digital presence with improved SEO and content
Project Details
Website Localisation & Landing Pages
Created and launched landing pages in different languages to cater to diverse international student audiences. Ensured translated content preserved brand voice, course information, and key calls to action while optimizing for conversion with clear form setup, mobile-friendly design, and localized offers.
Bookings & Conversion Growth
With new landing pages and optimized communication, new booking rates increased by 25% per month. Conducted A/B testing on form layouts, call to action phrasing, and images to identify what works best for different language-speaking audiences. Enhanced follow-up procedures including emails, reminders, and chat support to reduce drop-off after initial interest.
Content Strategy & SEO
Audited existing site content and optimized for search with keywords relevant to English study and Gold Coast. Wrote and translated content for multi-language landing pages with SEO in mind including meta tags, headings, and alt text. Created regular blog posts, news updates, and testimonials in appropriate languages to build trust and improve organic traffic.
Digital Marketing & Channels
Managed social media in relevant channels targeting international students in source countries. Ran targeted ad campaigns (social and search) for different language markets directing traffic to respective landing pages. Monitored analytics including conversions, traffic sources by language, and bounce rates, refining campaigns month-by-month while testing across devices and locales.
Technologies & Tools
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