METC Institute
Managed comprehensive digital marketing strategies for an educational institution, focusing on lead generation and student enrollment growth.
Key Achievements
Improved organic search rankings
Increased social media engagement
Streamlined lead nurturing process
Project Details
Website Content Management & SEO Strategy
Managed and optimized website content using WordPress, collaborating closely with the graphic designer to ensure timely and effective updates across all sections of the site. This included overseeing the visual and textual elements to align with branding and user experience goals. Regularly updated and implemented SEO strategies by conducting weekly keyword research, optimizing page content, meta descriptions, and alt tags to improve organic search rankings and drive traffic to the website.
Social Media Campaigns & Graphic Design
Successfully planned, created, and executed dynamic social media ad campaigns across platforms, particularly using Facebook Business Suite. Designed engaging content such as weekly specials, event promotions, and brand messaging using Canva Pro. Focused on maximizing audience engagement through well-targeted ads and compelling visuals, ensuring high conversion rates and increasing brand awareness across key social media channels.
Lead Generation & Sales Nurturing
Launched and managed lead-generating campaigns across multiple websites and social media channels to capture qualified leads. Utilized HubSpot Automation to streamline and personalize the lead nurturing process, creating workflows that guided prospects through the sales funnel. Additionally, implemented automation through Zapier to synchronize data between various platforms, enhancing efficiency and ensuring timely follow-ups. Focused on building and nurturing relationships with prospects to increase conversions and customer retention.
Technologies & Tools
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