- Healthcare Marketing
Medical Super Clinic
Implemented comprehensive marketing strategies that attracted over 300 new patients monthly and achieved significant growth in bookings and engagement.
- 2021 - 2022
- Gold Coast, Australia
- Marketing Officer
Marketing Officer
- Key Achievements
300+ new patients monthly
25% increase in overall bookings
35-40% increase in new patient bookings
- Project Details
Marketing Strategy Implementation & Performance
Successfully implemented key marketing strategies through Google Ads and social media advertising campaigns, which resulted in attracting over 300 new patients each month. These efforts contributed to a 25% increase in overall bookings. Additionally, there was a notable 20% rise in social media engagement and a significant 35-40% increase in new patient bookings during 2021, demonstrating the effectiveness of targeted digital campaigns.
Traditional & Digital Advertising Campaigns
Designed and distributed engaging promotional materials, including flyers, and launched successful radio campaigns to increase brand visibility within the local community. Managed and optimised monthly marketing budgets of over $6,000, effectively allocating resources to both digital and traditional marketing channels to build local awareness and drive traffic.
Content Marketing Strategy & Engagement
Led a comprehensive content marketing strategy, incorporating SEO/SEM, educational blogs, journal advertisements, promotional landing pages, and fortnightly eDM newsletters. Produced Q&A videos to further engage the audience and build awareness around key services. The strategic approach focused on driving website traffic, enhancing customer engagement, and positioning the brand as a trusted authority in its field.
- Technologies & Tools
- Interested in Similar Results?
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